The Pay-Per-Click advertising (PPC) campaign is an instant way to get more conversions to your website, but it would cost you some money. There is also a fear of the PPC being vulnerable to fraudster attacks and can be soft targets of your competitors. Search Engine Optimization (SEO) will yield results, but will be slower than what you achieve through PPC campaigns. It might take one to three months for the SEO campaign to hit high gear. The effects of the SEO last long and it is not vulnerable to competitor attacks. SEO will help in getting more visibility to your website through organic search results.